I wrote this essay a few years ago for a futurist publication after I gave a talk about the future of in vitro meat – now smartly rebranded as clean meat.
Lately clean meat has been in the news because it’s making huge strides in development and market uptake. For example, chicken clean meat is now sold in Singapore. Chicken, an Israeli test kitchen, is feeding free clean meat to diners in exchange for feedback.
I strongly endorse clean meat- it seems the best way to reduce animal suffering available. But, I have always been concerned that our evolved disgust sensitivity to food, especially meat, might ipede its development and uptake. Some of the specifics of clean meat, like its production (e.g. fetal bovine serum) and price, are from 2015- but the core message about the costs of conventional meat production, the benefits of clean meat uptake, and the potential psychological obstacles are very relevant today. I also discuss clean meat in my recent animal ethics and evolutionary psychology chapter.
Read my essay below:Continue reading “The future of food- A roadmap to clean meat”